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~person:"Fort, Margherita"
~person:"Green, Paul E."
~person:"Oswald, Andrew J."
~subject:"Conjoint analysis"
~subject:"Market research"
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Fort, Margherita
Green, Paul E.
Oswald, Andrew J.
Malhotra, Naresh K.
47
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33
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30
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Fundamentals of marketing research ; Vol. 6
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1
International Series in Quantitative Marketing
1
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1
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Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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ECONIS (ZBW)
15
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1
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
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2
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
3
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
4
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
5
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1970
-
2 ed.
Persistent link: https://www.econbiz.de/10002540024
Saved in:
6
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
7
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
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8
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
9
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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