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~person:"Franz, Peter"
~person:"Koslow, Scott"
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Franz, Peter
Koslow, Scott
Nijkamp, Peter
144
Glaeser, Edward L.
100
Batabyal, Amitrajeet A.
66
Galenson, David W.
60
Kahn, Matthew E.
30
Zhou, Jing
30
Fritsch, Michael
29
Henderson, J. Vernon
29
Kourtit, Karima
28
Mumford, Michael D.
24
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24
Ahlfeldt, Gabriel M.
23
Park, Donghyun
23
Rojas, Eduardo
23
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23
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22
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22
Beladi, Hamid
21
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21
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20
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20
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20
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20
Yigitcanlar, Tan
20
Neckermann, Susanne
19
Stiller, Silvia
19
Zheng, Siqi
19
Lall, Somik V.
18
Kresl, Peter Karl
17
Maier, Jörg
17
Rauch, Ferdinand
17
Combes, Pierre-Philippe
16
Friedrichs, Jürgen
16
Gornig, Martin
16
Laird, James
16
Mackie, Peter
16
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16
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16
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15
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6
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4
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3
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2
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1
Breaking new ground in theory and practice
1
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1
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ECONIS (ZBW)
33
EconStor
1
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1
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34
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1
Wie werden Städte zu Zentren der Kreativität und Innovation? : Ein Bericht über das "2nd Halle Forum on Urban Economic Growth" am IWH
Franz, Peter
;
Rosenfeld, Martin T. W.
;
Illy, Annette
- In:
Wirtschaft im Wandel
15
(
2009
)
6
,
pp. 255-260
Persistent link: https://www.econbiz.de/10003854056
Saved in:
2
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
3
A meta-analysis of when and how advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
Desperately seeking advertising
creativity
: engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
5
Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark
;
Koslow, Scott
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
Saved in:
6
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring
creativity
differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
7
Creativity
and ad theory
Sasser, Sheila L.
;
Koslow, Scott
- In:
Advertising theory
,
(pp. 191-211)
.
2012
Persistent link: https://www.econbiz.de/10009524176
Saved in:
8
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
9
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
10
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
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