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Product development in the automotive industry: crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - VEND Consulting GmbH

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...

Persistent link: https://www.econbiz.de/10005862372

Special issue: creativity in innovation management

Brem, Alexander (ed.); Puente-Díaz, Rogelio (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011502355

Ceativity and innovation : state of the art and future perspectives for research

Brem, Alexander; Puente-Díaz, Rogelio; Agogué, Marine - In: International journal of innovation management 20 (2016) 4, pp. 1602001-1-19

Persistent link: https://www.econbiz.de/10011502426

Strategic decisions in turbulent times : lessons from the energy industry

Giones, Ferran; Brem, Alexander; Berger, Andreas - In: Business horizons 62 (2019) 2, pp. 215-225

Persistent link: https://www.econbiz.de/10011995688

The role of creativity in the management of innovation : state of the art and future research outlook

Brem, Alexander (ed.); Puente-Díaz, Rogelio (ed.); … - 2017

Creativity and innovation : state of the art and future perspectives for research -- A managerial leadership perspective on enabling creativity and innovation : a discourse of new categorisations -- Redefining creativity and innovation in organisations : suggestions for redirecting research --...

Persistent link: https://www.econbiz.de/10011550401

Effectuation vs. causation : can established firms use start-up decision-making principles to stay innovative?

Henninger, Pascal; Brem, Alexander; Giones, Ferran; … - In: International journal of innovation management 24 (2020) 1, pp. 2050002-1-2050002-32

Persistent link: https://www.econbiz.de/10012183197

Creativity and innovation : state of the art and future perspectives for research

Brem, Alexander; Puente-Díaz, Rogelio; Agogué, Marine - In: The role of creativity in the management of innovation …, (pp. 1-12). 2017

Persistent link: https://www.econbiz.de/10011707691

From toys to tools : the co-evolution of technological and entrepreneurial developments in the drone industry

Giones, Ferran; Brem, Alexander - In: Business horizons 60 (2017) 6, pp. 875-884

Persistent link: https://www.econbiz.de/10011771836

Product development in the automotive industry : crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology marketing : IJTMkt 3 (2008) 3, pp. 203-222

Persistent link: https://www.econbiz.de/10003764282

The who and how of commercializing emerging technologies : a technology-focused review

Haessler, Philipp; Giones, Ferran; Brem, Alexander - In: Technovation : the international journal of … 121 (2023), pp. 1-21

Persistent link: https://www.econbiz.de/10014478214