In this study, we examine the influence of three country-specific strategies (market-seeking, client-following and resource-seeking) on new venture formation decisions for firms entering Central and East Europe. We found that market-seeking and resource-seeking strategies tend to influence...

The influence of three country-specific strategies onthe decision of firms from other countries to establish a venture in Centraland East Europe (CEE) is studied. When foreign firms invest in CEE'semerging markets, typically they employ one of three strategies:market-seeking, client-following,...