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Global strategy in the service industries : dynamics, analysis, growth
Glowik, Mario (ed.) - 2017
Persistent link: https://www.econbiz.de/10011625786
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Case study: Alibaba group : a successful Chinese and international digital business giant?
Glowik, Mario - In: Global strategy in the service industries : dynamics, …, (pp. 96-105). 2017
Persistent link: https://www.econbiz.de/10011659854
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Case study: Starbucks : you may think it is franchising only but it is not
Glowik, Mario - In: Global strategy in the service industries : dynamics, …, (pp. 156-164). 2017
Persistent link: https://www.econbiz.de/10011659915
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Case study: Fresenius : concentration strategies in healthcare business
Glowik, Mario - In: Global strategy in the service industries : dynamics, …, (pp. 165-172). 2017
Persistent link: https://www.econbiz.de/10011659918
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Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms
Glowik, Mario - 2016 - 2nd, revised and updated edition
Persistent link: https://www.econbiz.de/10011382674
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Market entry strategies : internationalization theories, concepts and cases
Glowik, Mario - 2020 - 3., completely revised and updated edition
Persistent link: https://www.econbiz.de/10011991055