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Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
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A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael; Meißner, Martin - In: Marketing : ZFP ; journal of research and management 40 (2018) 2, pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
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Comparing algorithms and criteria for designing Bayesian conjoint choice experiments
Kessels, Roselinde; Goos, Peter; Vandebroek, Martina - 2004
Persistent link: https://www.econbiz.de/10002156052
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Optimal designs for rating-based conjoint experiments
Kessels, Roselinde; Goos, Peter; Vandebroek, Martina - 2004
Persistent link: https://www.econbiz.de/10002624077
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An efficient algorithm for constructing Bayesian optimal choice designs
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - In: Journal of business & economic statistics : JBES ; a … 27 (2009) 2, pp. 279-291
Persistent link: https://www.econbiz.de/10003885791
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Eye-tracking information processing in choice-based conjoint analysis
Meißner, Martin; Decker, Reinhold - In: International journal of market research : JMRS ; the … 52 (2010) 5, pp. 591-610
Persistent link: https://www.econbiz.de/10008688919
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A comparison of different Bayesian design criteria to compute efficient conjoint choice experiments
Yu, Jie; Goos, Peter; Vandebroek, Martina - 2008
Persistent link: https://www.econbiz.de/10003977597
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Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin; Decker, Reinhold; Pfeiffer, Jella - In: Marketing : ZFP ; journal of research and management 32 (2010) 3, pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
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D-optimal conjoint choice designs with no-choice options for a nested logit model
Goos, Peter; Vermeulen, Bart; Vandebroek, Martina - 2008
Persistent link: https://www.econbiz.de/10003834780
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Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)
Meißner, Martin; Decker, Reinhold; Adam, Nadine - In: Journal of business economics : JBE 81 (2011) 4, pp. 423-446
Persistent link: https://www.econbiz.de/10008991395