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Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales

Yazdani, Elham; Gopinath, Shyam; Carson, Steve - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 838-851

Persistent link: https://www.econbiz.de/10011951305

Blogs, advertising, and local-market movie box office performance

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

The new influence of social media

Krishnamurthi, Lakshman; Gopinath, Shyam - In: Kellogg on marketing, (pp. 307-318). 2010

Persistent link: https://www.econbiz.de/10008664276

The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets

Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 944-957

Persistent link: https://www.econbiz.de/10008736160

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands

Hoskins, Jake; Gopinath, Shyam; Verhaal, J. Cameron; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1065-1087

Persistent link: https://www.econbiz.de/10012659686

The Effects of Online User Reviews on Movie Box-Office Performance : Accounting for Sequential Rollout and Aggregation Across Local Markets

Chintagunta, Pradeep K.; Gopinath, Shyam; Venkataraman, … - 2010

Our objective in this paper is to measure the impact of national online user reviews (valence, volume and variance) on Designated Market Area (DMA) level local geographic box-office performance of movies. We account for three complications with analyses that use national level aggregate...

Persistent link: https://www.econbiz.de/10014046881

Investigating the relationship between the content of online word of mouth, advertising, and brand performance

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

History Matters : The Impact of Online Customer Reviews Across Product Generations

Li, Linyi; Gopinath, Shyam; Carson, Stephen - 2021

We examine how online customer reviews for one generation of a product affect sales of another generation in the same product series. The main intriguing result is that previous generation valence has a positive impact on current generation sales; however, current generation valence has a...

Persistent link: https://www.econbiz.de/10013227657