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~person:"Gustafsson, Anders"
~person:"Lehmann, Donald R."
~person:"Pepels, Werner"
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Gustafsson, Anders
Lehmann, Donald R.
Pepels, Werner
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
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36
Hruschka, Harald
32
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31
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30
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ECONIS (ZBW)
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Käuferverhalten und
Marktforschung
: eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
2
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
Saved in:
3
Moderne Marktforschungspraxis : Handbuch für mittelständische Unternehmen
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000677494
Saved in:
4
Werbeeffizienzmessung
Pepels, Werner
-
1996
Persistent link: https://www.econbiz.de/10000560003
Saved in:
5
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
6
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
7
Einführung in die
Marktforschung
Pepels, Werner
-
2015
Persistent link: https://www.econbiz.de/10011375577
Saved in:
8
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
9
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
10
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
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