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What sells in Romania : performance or relationships?

Mihoc, Florin; Wilkinson, Timothy J.; Hinnenkamp, Craig - In: Journal of East-West business 22 (2016) 2, pp. 77-96

Persistent link: https://www.econbiz.de/10011499793

Unintended effects of a domestic violence campaign

Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Advertising and violence : concepts and perspectives, (pp. 215-234). 2015

Persistent link: https://www.econbiz.de/10010498503

Creating a research culture on the way to AACSB accreditation

Hinnenkamp, Craig; Correia, Candice L.; Wilkinson, … - In: Journal of education for business 94 (2019) 3, pp. 204-208

Persistent link: https://www.econbiz.de/10012201213

Reaching the international consumer : an assessment of the international direct marketing environment

Wilkinson, Timothy J.; McAlister, Anna R.; Widmier, Scott - In: Direct marketing : an international journal 1 (2007) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10003936866

Reaching the international consumer : an assessment of the international direct marketing environment

Wilkinson, Timothy J.; McAlister, Anna R.; Widmier, Scott - 2011

Persistent link: https://www.econbiz.de/10009232289

Unintended effects of a domestic violence campaign

Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 53-67

Persistent link: https://www.econbiz.de/10008860330

Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach

Brouthers, Lance Eliot; Hadjimarcou, John - In: Journal of Management Studies 42 (2005) 1, pp. 225-245

Based on the concept of mimetic isomorphism, we theorize that, by imitating the home country MNE modal generic product strategy in each Triad nation, emerging market firms (EMFs) can improve their export performance satisfaction. We hypothesize that EMFs which: (1) target the EU and use a...

Persistent link: https://www.econbiz.de/10005672237

Key factors for successful export performance for small firms

Brouthers, Lance Eliot; Nakos, George; Hadjimarcou, John; … - In: Journal of international marketing 17 (2009) 3, pp. 21-38

Persistent link: https://www.econbiz.de/10003889855

Maquiladoras in the 21st century : six strategies for success

Hadjimarcou, John; Brouthers, Lance Eliot; McNicol, Jason; … - In: Business horizons 56 (2013) 2, pp. 207-217

Persistent link: https://www.econbiz.de/10009732759

A signaling theory investigation of how to overcome negative country-of-origin effects

Brouthers, Lance Eliot; Story, John W.; Hadjimarcou, John - In: Thought leadership in advancing international business …, (pp. 134-152). 2008

Persistent link: https://www.econbiz.de/10003751306