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~person:"Hair, Joseph F."
~person:"Homburg, Christian"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
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10
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Hair, Joseph F.
Homburg, Christian
Kotler, Philip
54
Bruhn, Manfred
37
Meffert, Heribert
28
Armstrong, Gary
26
Nagurney, Anna
20
Pepels, Werner
20
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19
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19
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17
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16
Unger, Fritz
16
Vrontis, Demetris
16
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15
Leeflang, Peter
15
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14
Kumar, V.
14
Laczniak, Gene R.
14
Lim, Weng Marc
14
Peter, Jerome Paul
14
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13
Hanf, Jon
13
Herrmann, Andreas
13
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13
Piercy, Nigel
13
Tomczak, Torsten
13
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12
Bourlakis, Michael
12
Fill, Chris
12
Grewal, Dhruv
12
Hruschka, Harald
12
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12
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12
Oude Lansink, Alfons G. J. M.
12
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12
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12
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11
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11
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
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2
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2
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1
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ECONIS (ZBW)
27
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1
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27
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1
Principles of
marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
2
Heresies and sacred cows in scholarly
marketing
publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
3
Marketing
and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
4
Special issue on psychological ownership : a concept of value to the
marketing
field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
5
Star marketer's impact on the market strategy choice
Vlašić, Goran
;
Hair, Joseph F.
;
Krupka, Zoran
- In:
Management : journal of contemporary management issues
22
(
2017
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012144799
Saved in:
6
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
7
Essentials of
marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Saved in:
10
Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich
Homburg, Christian
;
Krohmer, Harley
;
Workman, John P.
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001447835
Saved in:
1
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