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Persistent link: https://www.econbiz.de/10014432553
Mit einem Umsatz von etwa 20 Mrd. für das Geschäftsjahr 2000/2001 und mehr als 80.000 Mitarbeitern in 56 Ländern der Erde ist die Bertelsmann AG heute das internationalste Medienunternehmen der Welt. Vor allem in den vergangenen 15 Jahren ist das Unternehmen überproportional expandiert....
Persistent link: https://www.econbiz.de/10009646546
Mit einem Umsatz von etwa 20 Mrd. € für das Geschäftsjahr 2000/2001 und mehr als 80.000 Mitarbeitern in 56 Ländern der Erde ist die Bertelsmann AG heute das internationalste Medienunternehmen der Welt. Vor allem in den vergangenen 15 Jahren ist das Unternehmen überproportional expandiert....
Persistent link: https://www.econbiz.de/10010308053
manage the innovation process as efficiently as possible.The resulting conflicting demands often leave companies struggling …
Persistent link: https://www.econbiz.de/10005867060
In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in …
Persistent link: https://www.econbiz.de/10005867113
breakthrough innovation projects. This paper focuses onthe question how analogies can be systematically used in the early... …
Persistent link: https://www.econbiz.de/10005867114
In a study of New Product Development (NPD) projects, the fuzzy front end ofinnovation is explored. The New Product Development process is a multistageprocess. Therefore, the study examines two sorts of impact that the fuzzy front endhas on the success of New Product Development: a direct impact...
Persistent link: https://www.econbiz.de/10005867115
Our study focuses on the question, whether users should be intensively involved in the innovation process of radical … question arises, whether users play a productive role in the innovation process of radical innovations at all, or if their … contributions might even be counterproductive. To gain a better understanding for the users’ role in radical innovation and to …
Persistent link: https://www.econbiz.de/10005867140
Strong market orientation is essential for innovation success!” Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10005867162
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if …
Persistent link: https://www.econbiz.de/10005867377