Of three main orientations to pricing in industrial markets − cost-based, competition-based and customer value-based − most marketing and pricing scholars consider the latter superior – but few firms use it. The literature is silent about how organizational and behavioral characteristics...

Part I. Introduction -- Part II. Selling value : value quantification capabilities -- Part III. Selling value : best practices in value quantificiation -- Part IV. Buying on value : value quantification and B2B purchasing -- Part V. Value quantification and organizational change management --...

pt. 1. Introduction -- pt. 2. Building key capabilities -- pt. 3. Engaging the sales force -- pt. 4. Designing effective sales processes -- pt. 5. Aligning sales force incentives and building the infrastructure.

"Digital Pricing Strategy provides a best practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing,...