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Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis

Hiram Ting; Fam, Kim-Shyan; Cheah, Jun-Hwa; Richard, … - In: Tourism management : research, policies, practice 71 (2019), pp. 518-529

Persistent link: https://www.econbiz.de/10011988014

Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space

Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim-Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358

Persistent link: https://www.econbiz.de/10012515862

Chopsticks approach to successful cultural tourism marketing : editorial

Fam, Kim-Shyan; Richard, James E.; Hiram Ting - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 3-5

Persistent link: https://www.econbiz.de/10014229948

The role of cultural differences in customer retention : evidence from the high-contact service industry

Fam, Kim-Shyan; Boon Liat Cheng; Cham, Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288

Persistent link: https://www.econbiz.de/10014230003

Does it matter where to run? Intention to participate in destination marathon

Fam, Kim-Shyan; Hiram Ting; Tan, Kim-Lim; Kashif Hussain; … - In: Asia Pacific Journal of Marketing and Logistics 32 (2020) 7, pp. 1475-1494

Purpose: The purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investigate...

Persistent link: https://www.econbiz.de/10012274839