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~person:"Hollebeek, Linda D."
~source:"econis"
~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
47
Konsumentenverhalten
47
Beziehungsmarketing
30
Brand management
17
Markenführung
17
Customer integration
16
Kundenintegration
16
Social Web
11
Social web
11
Brand image
10
Markenimage
10
Customer engagement
9
Dienstleistungsqualität
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Consumer engagement
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Brand loyalty
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Online-Handel
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Hollebeek, Linda D.
Han, Heesup
40
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Huber, Frank
21
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
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Rather, Raouf Ahmad
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Usman, Osly
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Ahn, Jiseon
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Herrmann, Andreas
16
Gil Saura, Irene
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Grewal, Dhruv
15
Gustafsson, Anders
15
Khan, Imran
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Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
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Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
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Rahman, Zillur
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Schramm-Klein, Hanna
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Tanford, Sarah
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Blut, Markus
12
Fetscherin, Marc
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Journal of retailing and consumer services
6
The journal of services marketing
3
Handbook of research on customer engagement
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of service theory and practice : JSTP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizations and markets in emerging economies
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The handbook of communication engagement
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ECONIS (ZBW)
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1
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
2
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
3
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
4
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
5
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
6
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
7
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
8
The customer engagement/value interface : an exploratory investigation
Hollebeek, Linda D.
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10009697633
Saved in:
9
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
10
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
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