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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed
Persistent link: https://www.econbiz.de/10001810558
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001674392
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2006 - 8. ed
Persistent link: https://www.econbiz.de/10003281392
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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian; Krohmer, Harley - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349941
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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MKTG13 : principles of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2021 - Sudent edition
Persistent link: https://www.econbiz.de/10013262747