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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin - 2016
Persistent link: https://www.econbiz.de/10011451280
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie - 2020
Persistent link: https://www.econbiz.de/10012140415
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Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian; Bornemann, Torsten; Totzek, Dirk - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
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Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen : eine vergleichende Studie
Homburg, Christian; Kühnl, Christina - 2011
Persistent link: https://www.econbiz.de/10009230448
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Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian; Kuehnl, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
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Firm-hosted online brand communities and new product success
Gruner, Richard L.; Homburg, Christian; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10010256716