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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Marketing in the German Mittelstand - findings from case studies
Homburg, Christian; Karlshaus, Jan Thido; Zeipel, Annette - In: Structure and dynamics of the German Mittelstand, (pp. 135-157). 1999
Persistent link: https://www.econbiz.de/10001447070
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Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich
Homburg, Christian; Krohmer, Harley; Workman, John P. - In: Die Betriebswirtschaft : DBW 60 (2000) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001447835
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Systemanbieterstrategien im Industriegütermarketing : eine Untersuchung der Erfolgsfaktoren
Homburg, Christian; Kühlborn, Sven; Stock-Homburg, Ruth - In: Die Unternehmung : Swiss journal of business research … 59 (2005) 5, pp. 385-405
Persistent link: https://www.econbiz.de/10003153726
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Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian; Jensen, Ove; Richter, Markus - In: Die Unternehmung : Swiss journal of business research … 60 (2006) 4, pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
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Configurations of marketing and sales : a taxonomy
Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
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The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian; Alavi, Sascha; Rajab, Thomas; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
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The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian; Vomberg, Arnd; Enke, Margit; Grimm, … - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
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The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian; Hahn, Alexander; Bornemann, Torsten; … - In: Journal of marketing research : JMR 51 (2014) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
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Einflussgrößen der Dienstleistungsorientierung von Industriegüterunternehmen
Homburg, Christian; Faßnacht, Martin; Günther, Christof - In: Marketing : ZFP ; journal of research and management 24 (2002) 4, pp. 253-264
Persistent link: https://www.econbiz.de/10001726861