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~person:"Hudders, Liselot"
~subject:"Werbewirkung"
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Semiparametric multinomial log...
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Werbewirkung
Consumer behaviour
22
Konsumentenverhalten
22
Advertising effects
9
Advertising
8
Children
8
Kinder
8
Werbung
8
Luxury goods
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Luxusgüter
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Target group
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Zielgruppe
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Internet marketing
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Markenimage
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Online-Marketing
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Social Web
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Social web
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Brand management
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Fernsehwerbung
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Markenführung
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Product Placement
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Product placement
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Television advertising
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children
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Analphabetismus
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Branchenentwicklung
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Cognition
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Computerspiel
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Corporate disclosure
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E-commerce
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Electronic Commerce
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Illiteracy
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Jugendliche
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Hudders, Liselot
Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
21
Dens, Nathalie
18
Esch, Franz-Rudolf
18
Diehl, Sandra
16
Bauer, Hans H.
14
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Ilicic, Jasmina
9
Reijmersdal, Eva A. van
9
Wilbur, Kenneth C.
9
Bellman, Steven
8
Chan, Kara
8
Evans, Nathaniel J.
8
Ghose, Anindya
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Sreejesh, S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Bae, Mikyeung
7
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
9
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1
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
5
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
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