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Industrial new product launch strategies and product development performance
Hultink, Erik J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10000924075
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Launch strategies and product advantage
Hultink, Erik J. - 1995
Persistent link: https://www.econbiz.de/10013421229
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha; Van Den Bulte, Christophe; Eichert, John; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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A marketing manager's view on successful high tech launch strategies
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421254
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Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421278