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Industrial new product launch strategies and product development performance
Hultink, Erik J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10000924075
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Launch strategies and product advantage
Hultink, Erik J. - 1995
Persistent link: https://www.econbiz.de/10013421229
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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A marketing manager's view on successful high tech launch strategies
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421254
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Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421278