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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik; Seo, Jungwoon; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 38 (2021) 1, pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik; Seo, Jungwoon; Hyun, Sunghyup Sean - In: International journal of hospitality management 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
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Antecedents and outcomes of brand experience : an empirical study
Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011799037