Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and … marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value … -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and …

creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the …

"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and … social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the … tried-and-true traditional marketing methods, marketers have a dazzling set of new online, mobile, and social media tools …

"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA program in … marketing. Many faculty contributors are also industry veterans, including Jim Lecinski (former VP at Google), Kevin McTigue … (former SVP at SapientRazorfish), and Tom O'Toole (former CMO of United Airlines). Kellogg on Marketing, 3d edition, explains …