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Kotler, Philip - In: Harvard business review : HBR 64 (1986) 2, pp. 117-124

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Kotler, Philip; Gunther, Robert E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 17-19

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Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191

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Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135

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Hollensen, Svend; Kotler, Philip; Opresnik, Marc Oliver - In: The journal of business strategy 44 (2023) 3, pp. 119-125

Persistent link: https://www.econbiz.de/10014253324