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Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
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The social and ethical side of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503396
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Broadening the concept and applications of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503397
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Marketing in the new economy
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503398
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Globalization and international marketing competition
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503399
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Strategic marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503400
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Improving the role and practice of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503401
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Creating and managing the product mix
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503402
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Analytical marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503403
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Marketing theory and orientations
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503404