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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry

Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462

Persistent link: https://www.econbiz.de/10011491056

Servitization and deservitization : overview, concepts, and definitions

Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10

Persistent link: https://www.econbiz.de/10011672006

Service growth in product firms : past, present, and future

Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio - In: Industrial marketing management : the international … 60 (2017), pp. 82-88

Persistent link: https://www.econbiz.de/10011672015

What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies

Kowalkowski, Christian; Windahl, Charlotta; Kindström, … - In: Industrial marketing management : the international … 45 (2015), pp. 59-69

Persistent link: https://www.econbiz.de/10010530577

Servitization : a contemporary thematic review of four major research streams

Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223

Persistent link: https://www.econbiz.de/10012146625

A reconceptualization of manufacturers' service strategies

Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10010343529

Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms

Rapaccini, Mario; Saccani, Nicola; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 88 (2020), pp. 225-237

Persistent link: https://www.econbiz.de/10012285359

Service Innovation in Industrial Contexts

Kowalkowski, Christian - 2016

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to increase our understanding of the nature of...

Persistent link: https://www.econbiz.de/10014126810

ICT as a catalyst for service business orientation

Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513

Persistent link: https://www.econbiz.de/10009790087

Service innovation in product-centric firms : a multidimensional business model perspective

Kindström, Daniel; Kowalkowski, Christian - In: The journal of business & industrial marketing 29 (2014) 2, pp. 96-111

Persistent link: https://www.econbiz.de/10010248166