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~person:"Krafft, Manfred"
~subject:"Loyalty program"
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Virtuelle Stimuli für Kundente...
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Loyalty program
Beziehungsmarketing
43
Relationship marketing
43
Deutschland
14
Germany
13
Theorie
12
Theory
12
Consumer behaviour
10
Konsumentenverhalten
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Welt
10
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Kundenwert
9
Customer value
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Direktmarketing
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Globalisierung
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Marketing management
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Marketingmanagement
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Customer satisfaction
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Direct marketing
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Einzelhandel
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Kundenmanagement
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Kundenzufriedenheit
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Retail trade
6
Strategisches Management
6
Estimation
5
International marketing
5
Internationales Marketing
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Lieferantenmanagement
5
Physical distribution
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Schätzung
5
Supplier relationship management
5
Vertrieb
5
Aufsatzsammlung
4
B-to-B-Marketing
4
Business-to-business marketing
4
Customer integration
4
Electronic Commerce
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Kundenbindungsprogramm
4
Kundenintegration
4
Market research
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Krafft, Manfred
Bijmolt, Tammo H. A.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Bazargan, Amirhossein
7
Mattila, Anna S.
7
Chun, So Yeon
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Karray, Salma
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Papenhoff, Heike
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Steinhoff, Lena
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Stourm, Valeria
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Breugelmans, Els
5
Dorotic, Matilda
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Meyer-Waarden, Lars
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Raab, Carola
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Rese, Mario
5
Verhoef, Peter C.
5
Yang, Morgan X.
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Yu, Irina Y.
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Banik, Shanta
4
Bhardwaj, Renu
4
Caminal, Ramón
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Chan, Haksin
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Hwang, Yoo Hee
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Ieva, Marco
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Kopalle, Praveen K.
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Mimouni Chaabane, Aïda
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Palmatier, Robert W.
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Rabbanee, Fazlul K.
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Ramaseshan, B.
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Ranzinger, Alexandra
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Wierich, Ralf
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Wilke, Annika
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Zeng, Kevin J.
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Ansari, Asim
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Baloglu, Seyhmus
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Springer Fachmedien Wiesbaden
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Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Kundenmanagement & Electronic Commerce
1
Research
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ECONIS (ZBW)
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Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011893624
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
3
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
4
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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