Narrow search
Showing 1 - 10 of 17
Cover Image
The conceptual foundations of relationship marketing: Review and synthesis
Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: economic sociology_the european electronic newsletter 13 (2012) 3, pp. 4-26
Persistent link: https://www.econbiz.de/10011621032
Cover Image
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.; Sinha, Mona; Shah, Reshma - 2016
Persistent link: https://www.econbiz.de/10011545559
Cover Image
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Cover Image
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
Cover Image
Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420
Cover Image
Customer relationship management
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204928
Cover Image
Business-to-business
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204929
Cover Image
Marketing strategy: customer
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204930
Cover Image
Marketing strategy: firm
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204931
Cover Image
Marketing research: new methodology
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204932