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~person:"Kumar, V."
~subject:"Kundenservice"
~subject:"Retail trade"
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Kumar, V.
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
11
Stauss, Bernd
10
Das, Gopal
9
Bijmolt, Tammo H. A.
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Sheth, Jagdish N.
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6
Ieva, Marco
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Pantano, Eleonora
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Rubio Benito, Natalia
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Ruyter, Ko de
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Legends in marketing
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Journal of retailing
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MIT sloan management review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
8
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1
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
2
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
3
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
5
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
6
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
7
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
8
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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