//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kunkel, Thilo"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Beziehungsmarketing
10
Relationship marketing
10
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Sportmarketing
8
Sports marketing
8
Football
6
Fußball
6
Markenimage
5
Professional sports
5
Profisport
5
Athletes
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Sportler
3
brand architecture
3
brand associations
3
brand relationship
3
social media
3
Brand
2
Markenartikel
2
Sport organization
2
Sportorganisation
2
relationship marketing
2
Athlete brand
1
Athlete branding
1
Netherlands
1
Niederlande
1
Quality management
1
Qualitätsmanagement
1
Relationship quality
1
Sponsoring
1
Sponsorship
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kunkel, Thilo
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Khamitov, Mansur
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Thomson, Matthew
6
Veloutsou, Cleopatra
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Merrilees, Bill
5
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
4
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
5
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->