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Growth versus retrenchement strategies in marketing : the Australian experience
Pecotich, Anthony - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 273-286
Persistent link: https://www.econbiz.de/10001041177
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Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten - In: Handelsforschung 11 (1996), pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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The role of normative marketing ethics
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
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The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
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Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.; Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
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The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.; Laczniak, Gene R.; Facca-Miess, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.; Laczniak, Gene R. - In: Business and politics : B&P 14 (2012) 1, pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292
Persistent link: https://www.econbiz.de/10009679199