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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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The origins of brand love : a typology of starting points
Bruns, Daniel; Langner, Tobias; Fischer, Alexander - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger; … - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto; Ballerini, Jacopo; Vrontis, Demetris; … - In: The journal of product & brand management 32 (2023) 5, pp. 713-736
Persistent link: https://www.econbiz.de/10014315439