Purpose: This paper aims to demonstrate both the positive and negative effects of loyalty programs. The study proposes a model to demonstrate why and how loyalty program strategies can result in good customer relationships and customer entitlement behaviors. Various configurations of three...

Internal carbon pricing (ICP) has emerged as an increasingly popular tool for firms to cut emissions and combat climate change risks. We theorize the role of ICP by integrating legitimacy and stakeholder perspectives into dynamic capability theory. We argue that firms implement ICP to comply...

Purpose – The purpose of this research is to help better understand the impact of online user reviews on sales of search goods. Design/methodology/approach – This research is based on digital camera sales data collected from amazon.com and two studies are included in this research. The first...