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Data privacy : effects on customer and firm performance
Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W. - In: Journal of marketing 81 (2017) 1, pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
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The role of data privacy in marketing
Martin, Kelly D.; Murphy, Patrick E. - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 135-155
Persistent link: https://www.econbiz.de/10011658036
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Data privacy in retail
Martin, Kelly D.; Kim, Jisu J.; Palmatier, Robert W.; … - In: Journal of retailing 96 (2020) 4, pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
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Physical and digital privacy : how developed and developing countries differ in both vulnerability and protection
Brough, Aaron R.; Kamleitner, Bernadette; Martin, Kelly D. - In: Journal of international marketing 31 (2023) 4, pp. 76-79
Persistent link: https://www.econbiz.de/10014435079
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People, profit, and promotion : when health care is business
Martin, Michael; Martin, Kelly D.; French, Joseph J. - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 76-94
Persistent link: https://www.econbiz.de/10011876998