//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Melewar, T. C."
~person:"Walsh, Gianfranco"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
89
Konsumentenverhalten
86
Brand management
81
Markenführung
80
Beziehungsmarketing
37
Relationship marketing
37
Corporate reputation
36
Firmenimage
36
Brand image
33
Markenimage
33
Social Web
24
Social web
24
Brand
21
Markenartikel
21
Marketing management
21
Marketingmanagement
21
Germany
19
Deutschland
18
Marketing
17
Brand architecture
14
Markenarchitektur
14
Customer satisfaction
13
Reputation
13
Kundenzufriedenheit
12
USA
12
United States
12
Unternehmenskultur
11
Public relations
10
Öffentlichkeitsarbeit
10
Corporate culture
9
Electronic Commerce
9
E-commerce
8
Online-Marketing
8
Viral marketing
8
Virales Marketing
8
Welt
8
World
8
Customer service
7
Dienstleistungsqualität
7
Dienstleistungssektor
7
more ...
less ...
Online availability
All
Undetermined
77
Free
3
Type of publication
All
Article
154
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
141
Aufsatz in Zeitschrift
141
Collection of articles of several authors
17
Sammelwerk
17
Aufsatz im Buch
12
Book section
12
Case study
8
Fallstudie
8
Aufsatzsammlung
7
research-article
5
Hochschulschrift
3
Collection of articles written by one author
2
Sammlung
2
Aufgabensammlung
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
150
German
33
Undetermined
1
Author
All
Melewar, T. C.
Walsh, Gianfranco
Bruhn, Manfred
189
Huber, Frank
180
Esch, Franz-Rudolf
168
Burmann, Christoph
165
Bauer, Hans H.
163
Homburg, Christian
149
Herrmann, Andreas
139
Han, Heesup
134
Wiedmann, Klaus-Peter
132
Belk, Russell W.
120
Mattila, Anna S.
116
Phau, Ian
115
Sheth, Jagdish N.
107
Grunert, Klaus G.
102
Kumar, V.
100
Gierl, Heribert
99
Baumgarth, Carsten
98
Verhoef, Peter C.
96
Dwivedi, Yogesh Kumar
95
Meffert, Heribert
89
Grewal, Dhruv
88
Khare, Arpita
85
Lusk, Jayson L.
85
Foxall, Gordon R.
84
Loureiro, Sandra Maria Correia
84
Tomczak, Torsten
82
Usman, Osly
80
Thaichon, Park
78
Ahlert, Dieter
77
Paul, Justin
77
Kreutzer, Ralf T.
76
Skiera, Bernd
76
Vrontis, Demetris
76
Keller, Kevin Lane
75
Pelsmacker, Patrick de
75
Septianto, Felix
74
Rajagopal
73
Bagozzi, Richard P.
72
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
2
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of business research : JBR
22
Marketing : ZFP ; journal of research and management
9
European journal of marketing : EJM
7
International studies of management and organization
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
European management journal
5
Qualitative market research : an international journal
5
The marketing review
5
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Corporate reputation review : an international journal
3
Journal of marketing management : MM
3
Journal of world business : JWB
3
Psychology & marketing
3
Routledge studies in marketing
3
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of internet marketing and advertising : IJIMA
2
International marketing review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of vacation marketing : an international journal
2
Marketing Intelligence & Planning
2
Springer eBook Collection
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Zeitschrift für Energiewirtschaft : ZfE
2
Academy of Management journal : AMJ
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
British journal of management : BJM
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
more ...
less ...
Source
All
ECONIS (ZBW)
175
Other ZBW resources
5
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
183
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
5
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
7
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
8
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
9
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
10
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->