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~person:"Melewar, T. C."
~subject:"Communication"
~subject:"Social web"
~subject:"Öffentlichkeitsarbeit"
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3
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Melewar, T. C.
Zerfaß, Ansgar
48
Press, World Trade
39
Ehrmann, Michael
36
Bruhn, Manfred
33
Blume, Andreas
32
Fratzscher, Marcel
25
Charness, Gary
23
Marchesi, Silvia
22
Dreher, Axel
21
McMahon, Michael
21
Sutter, Matthias
21
Zhang, Jingjing
20
Forges, Françoise
18
Haan, Jakob de
17
Talman, Dolf
17
Feri, Francesco
16
Koessler, Frédéric
16
Schoeneborn, Dennis
16
Chen, Ying
15
Cooper, David J.
15
Garicano, Luis
15
Gerardi, Dino
15
Jansen, David-Jan
15
Priddat, Birger P.
15
Sheremeta, Roman M.
15
Spier, Kathryn E.
15
Cason, Timothy N.
14
Coombs, W. Timothy
14
Deimen, Inga
14
Esch, Franz-Rudolf
14
Herings, Peter Jean-Jacques
14
Morris, Stephen
14
Falkheimer, Jesper
13
Güth, Werner
13
Normann, Hans-Theo
13
Onderstal, Sander
13
Schmidt, Christopher M.
13
Tomala, Tristan
13
Blinder, Alan S.
12
Brosig-Koch, Jeannette
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European journal of marketing : EJM
1
Qualitative market research : an international journal
1
The marketing review
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ECONIS (ZBW)
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1
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
4
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
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