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~person:"Melewar, T. C."
~subject:"Communications"
~subject:"Social web"
~subject:"Öffentlichkeitsarbeit"
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5
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5
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3
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3
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Melewar, T. C.
Zerfaß, Ansgar
36
Bruhn, Manfred
21
Coombs, W. Timothy
11
Esch, Franz-Rudolf
11
Langner, Tobias
11
Mast, Claudia
9
Morsing, Mette
9
Camilleri, Mark Anthony
8
Huck-Sandhu, Simone
8
Kolotilin, Anton
8
Piwinger, Manfred
8
Falkheimer, Jesper
7
Lies, Jan
7
Gesche, Tobias
6
Röttger, Ulrike
6
Tench, Ralph
6
Bekmeier-Feuerhahn, Sigrid
5
Daymon, Christine
5
Ehrmann, Michael
5
Heath, Robert L.
5
Heide, Mats
5
Hoffjann, Olaf
5
Holloway, Immy
5
Jin, Yan
5
Meckel, Miriam
5
Men, Linjuan Rita
5
Nothhaft, Howard
5
Siano, Alfonso
5
Bartlett, Jennifer L.
4
Bentele, Günter
4
Berger, Jonah
4
Boenigk, Michael
4
Cantoni, Lorenzo
4
Cornelissen, Joep
4
Dellaert, Benedict G. C.
4
Gillis, Tamara L.
4
Glozer, Sarah
4
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4
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European journal of marketing : EJM
1
Qualitative market research : an international journal
1
The marketing review
1
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ECONIS (ZBW)
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1
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
4
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
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