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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942
Persistent link: https://www.econbiz.de/10008652178
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Aesthetics and the online shopping environment : understanding consumer responses
Wang, Yong Jian; Minor, Michael; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10009011978
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Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
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Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian; Minor, Michael - In: Psychology & marketing 25 (2008) 2, pp. 197-232
Persistent link: https://www.econbiz.de/10003735805