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THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many ma...
Thomas, Jacquelyn S.; Reinartz, Werner; Kumar, V. - In: Harvard business review : HBR (2004), pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
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The Mismanagement of Customer Loyalty - Who wouldn't want loyal customers? Don't they bring in all the profits? New research says no. Not all loyal customers are profitable, and ma...
Reinartz, Werner; Kumar, V. - In: Harvard business review : HBR (2002), pp. 86-95
Persistent link: https://www.econbiz.de/10005940217
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Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner; Dellaert, Benedict; Krafft, Manfred; … - In: Journal of retailing 87 (2011) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
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Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Journal of marketing 72 (2008) 5, pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner - 2018 - Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...
Persistent link: https://www.econbiz.de/10012395810
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TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Harvard business review : HBR (2006), pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
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Customizing Prices in Online Markets
Reinartz, Werner - In: Symphonya. Emerging Issues in Management (2002) 1 Market-Space Management
Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a...
Persistent link: https://www.econbiz.de/10011149308
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Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right?
Reinartz, Werner - In: Schmalenbach Business Review (sbr) 63 (2011) 1, pp. 109-114
Persistent link: https://www.econbiz.de/10009004322
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Customizing Prices in On-Line Markets
Reinartz, Werner - In: Symphonya. Emerging Issues in Management (2002) 1 Market-Space Management
Persistent link: https://www.econbiz.de/10008852669
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Kundenprofitabilitätim Mittelpunkt
Reinartz, Werner
Der Handels- und Marketing-ExperteWerner Reinartz über Kundengewinnung,Kundenbindung, Kundenwerte,CRM, Sortiments- undPreispolitik und über dieneuen Anforderungenan den Management-Nachwuchs
Persistent link: https://www.econbiz.de/10009248944