Naser Valaei; Sajad Rezaei; Bressolles, Gregory; Dent, … - In: Asia-Pacific Journal of Business Administration 14 (2021) 1, pp. 1-26
Purpose: A total of 210 valid paper-and-pencil questionnaires were received from fast-moving consumer goods/small and medium-sized enterprises (FMCG-SMEs) to empirically test the proposed model. Structural equation modelling approach was performed to assess the model fit, measurement and...