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The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control
Becker, Kip; Nobre, Helena - In: Innovative business practices : prevailing a turbulent era, (pp. 211-231). 2013
Persistent link: https://www.econbiz.de/10011563769
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Communicating with patients through Facebook : the case of dental healthcare services
Nobre, Helena; Szczygiel, Nina; Condé-Pinto, Mariana - In: International journal of business excellence 18 (2019) 4, pp. 527-548
Persistent link: https://www.econbiz.de/10012145692
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Social network marketing strategy and SME strategy benefits
Nobre, Helena; Silva, Daniela - In: Journal of transnational management : the official … 19 (2014) 2, pp. 138-151
Persistent link: https://www.econbiz.de/10010381417
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Monitoring and protecting company and brand reputation on social networks : when sites are not enough
Becker, Kip; Nobre, Helena; Kanabar, Vijay - In: Global business & economics review 15 (2013) 2/3, pp. 293-308
Persistent link: https://www.econbiz.de/10009721409
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Social network reputation management : an international study
Becker, Kip; Nobre, Helena - In: Journal of promotion management : JPM 20 (2014) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485