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Corporate Social Responsibility and Competitive Advantage : Overcoming the Trust Barrier

Du, Shuili; Bhattacharya, CB; Sen, Sankar - 2014

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger’s competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

Persistent link: https://www.econbiz.de/10014044656

Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives

Bhattacharya, C. B.; Korschun, Daniel; Sen, Sankar - In: Journal of business ethics : JOBE 85 (2009), pp. 257-272

Persistent link: https://www.econbiz.de/10003840973

Maximizing business returns to corporate social responsibility (CSR) : the role of CSR communication

Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: International journal of management reviews : IJMR 12 (2010) 1, pp. 8-19

Persistent link: https://www.econbiz.de/10003939537

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships : A Field Experiment

Sen, Sankar - 2013

in the employment and investment domains as well. Stakeholder attributions regarding the genuineness of the company …

Persistent link: https://www.econbiz.de/10013075299

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Bhattacharya, CB - 2013

-favoring outcomes of CSR; yet there is a dearth of research on the psychological mechanisms that drive stakeholder responses to CSR … type and extent to which a stakeholder derives these benefits from CSR initiatives influences the quality of the … relationship between the stakeholder and the company. The paper discusses the implications of these insights and highlights a …

Persistent link: https://www.econbiz.de/10013075309

Consumer responses to corporate social responsibility (CSR) contribution type

Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 738-758

Persistent link: https://www.econbiz.de/10011780549

Corporate social responsibility and competitive advantage : overcoming the trust barrier

Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - 2010

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

Persistent link: https://www.econbiz.de/10008699647

The roles of leadership styles in corporate social responsibility

Du, Shuili; Swaen, Valérie; Lindgreen, Adam; Sen, Sankar - In: Journal of business ethics : JOBE 114 (2013) 1, pp. 155-169

Persistent link: https://www.econbiz.de/10009779814

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - 2010

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

Persistent link: https://www.econbiz.de/10010352089

Consumer reactions to corporate social responsibility : the role of CSR domains

Baskentli, Sara; Sen, Sankar; Du, Shuili; Bhattacharya, … - In: Journal of business research : JBR 95 (2019), pp. 502-513

Persistent link: https://www.econbiz.de/10011980394