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Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.; Swayne, Linda E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
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ARTICLES - The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study
Stevenson, Thomas H.; Swayne, Linda E. - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 25-36
Persistent link: https://www.econbiz.de/10008120797
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The Use of Comparative Advertising in Business-To-Business Direct Mail: How is comparative advertising being used in direct mail?
Stevenson, Thomas H.; Swayne, Linda E. - In: Industrial marketing management : the international … 24 (1995) 1, pp. 53-60
Persistent link: https://www.econbiz.de/10006335782