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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de; Kannan, P. K.; Verhoef, Peter C.; … - In: Journal of marketing 82 (2018) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011912137