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Segijn, Claire M.; Voorveld, Hilde; Smit, Edith G. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 455-472

Persistent link: https://www.econbiz.de/10011798703

Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative

Verlegh, Peeter (ed.); Voorveld, Hilde (ed.); … - 2016 - 1st ed. 2016

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising...

Persistent link: https://www.econbiz.de/10014018002

The digital, the classic, the subtle, and the alternative

Verlegh, Peeter (ed.); Voorveld, Hilde (ed.); … - 2016

Persistent link: https://www.econbiz.de/10012878635

Cross-media advertising : brand promotion in an age of media convergence

Voorveld, Hilde; Smit, Edith; Neijens, Peter - In: Media and convergence management, (pp. 117-133). 2013

Persistent link: https://www.econbiz.de/10009767986

How advertising in offline media drives reach of and engagement with brands on Facebook

Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805

Persistent link: https://www.econbiz.de/10012492586