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~person:"Whittington, Richard"
~person:"Zentes, Joachim"
~subject:"Marketingmanagement"
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Marketingmanagement
Strategisches Management
76
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14
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Whittington, Richard
Zentes, Joachim
Kotler, Philip
83
Meffert, Heribert
29
Bruhn, Manfred
28
Keller, Kevin Lane
26
Kerin, Roger A.
24
Armstrong, Gary
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Kirchgeorg, Manfred
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Unger, Fritz
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Homburg, Christian
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Kleinaltenkamp, Michael
12
Rudelius, William
12
Sheth, Jagdish N.
12
McDonald, Malcolm
11
Tomczak, Torsten
11
Morgan, Neil A.
10
Vrontis, Demetris
10
Adeola, Ogechi
9
Ahlert, Dieter
9
Cravens, David W.
9
Day, George S.
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Doyle, Peter
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Fuchs, Wolfgang
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Hinson, Robert
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Huber, Frank
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9
Wiedmann, Klaus-Peter
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Backhaus, Klaus
8
Gilmore, Audrey
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1
Perspektiven für den Buchmarkt : Optionen der Positionierung und Kooperation
Zentes, Joachim
-
1995
Persistent link: https://www.econbiz.de/10014273079
Saved in:
2
Strategic retail management : text and international cases
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003400530
Saved in:
3
Strategic Retail Management : Text and International Cases
Zentes, Joachim
(
contributor
);
Morschett, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10013520785
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