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Super Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.
Rozumalski, Dan
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2009
Color poster with text and graph (Spring 2009)
Persistent link: https://www.econbiz.de/10009460843
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Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen
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2009
Color poster with text, images, table, and graph.
Persistent link: https://www.econbiz.de/10009460850
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