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~person:"Yoon, Sukki"
~subject:"Werbewirkung"
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Semiparametric multinomial log...
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Werbewirkung
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
11
Advertising effects
11
Werbung
11
USA
8
United States
8
Internet marketing
5
Luxury goods
5
Luxusgüter
5
Online-Marketing
5
Social Web
5
Social web
5
South Korea
5
Südkorea
5
Brand image
4
Markenimage
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand management
3
Einzelhandel
3
Emotion
3
Markenführung
3
Psychology of advertising
3
Retail trade
3
Werbepsychologie
3
Beschwerdemanagement
2
Cognition
2
Comparison
2
Complaint management
2
Construal level theory
2
Coronavirus
2
Hedonic price index
2
Hedonischer Preisindex
2
Kognition
2
Low-cost strategy
2
Luxury brands
2
Niedrigpreisstrategie
2
Online retailing
2
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11
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English
11
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Yoon, Sukki
Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
21
Dens, Nathalie
18
Esch, Franz-Rudolf
18
Diehl, Sandra
16
Bauer, Hans H.
14
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Hudders, Liselot
9
Ilicic, Jasmina
9
Reijmersdal, Eva A. van
9
Wilbur, Kenneth C.
9
Bellman, Steven
8
Chan, Kara
8
Evans, Nathaniel J.
8
Ghose, Anindya
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Sreejesh, S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Bae, Mikyeung
7
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International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
11
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1
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
2
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
3
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
4
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
5
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
6
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
7
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
8
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
9
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
10
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
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