programs serve an important function for examining competitive market issues, as well as marketing strategies and customer … implementation and marketing under customer choice. It was the first retail competition pilot to explicitly include green power …

of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers. …

purchase decisions based, in part, on their concern for the environment. Green power marketing targets these customers under … payment. This report reviews current green power marketing activities in the electric industry, introduces the extensive … this literature for the green marketing of renewable energy. Specifically, the authors highlight the implications of the …

products and services to the institution. The project required a plan and marketing strategy that would drive attention to the …

The Petroleum Marketing Monthly (PMM) provides information and statistical data on a variety of crude oils and refined …. The Petroleum Marketing Division, Office of Oil and Gas, Energy Information Administration ensures and accuracy, quality …, and confidentiality of the published data in the Petroleum Marketing Monthly. …

formal ties with the University of Tennessee Business School, to enhance the role of marketing for technology transfer. The …

marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and … marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic … partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales …