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of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature … against a single brand loyalty measure for all market types. Marketing practitioners wishing to predict future levels of … loyalty would need to use different loyalty measures. In consumable markets where the market is stable and where there is high …
Persistent link: https://www.econbiz.de/10009437698
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
assess the strategic benefits to be gained from targeting such market segments. Design/methodology/approach – The approach is … costs of identifying them in a particular market need to be weighed against the potential benefits. Originality …
Persistent link: https://www.econbiz.de/10009448836
equilibrium and intrinsic value models suggests the latter to be more suitable regarding the Chinese market environment …
Persistent link: https://www.econbiz.de/10009433707
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
their abilities to serve different segments of themarket. Businesses consequently conduct market segmentation to identify … theparts of the market that it can best serve and most profitably. Therefore, thegoal of this study was to determine the actual … strategies based on the Media Groups Measure (MGM) tool.The objectives of the study were to describe market segmentation …
Persistent link: https://www.econbiz.de/10009456038
positioning in the market. The aim ofthis study is to check for the presence of emotional factors in the consumption of wine …Due to a high level of product substitution in the food market, it often proves difficult tostrike a balance between … wine producing sector.Faced with the difficulty of differentiating the product in terms of its technicalcharacteristics …
Persistent link: https://www.econbiz.de/10009445010
Overall wine consumption in Spain is decreasing while, at the same time,Designation of Origin (DO) wine consumption is … increasing gradually. This studyexamines Spanish DO wine consumer behaviour through stated preferences (SP) andrevealed … for thepreference of the DO and wine aging attributes. The only difference detected is the pricevariable, where a concave …
Persistent link: https://www.econbiz.de/10009445011
The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...
Persistent link: https://www.econbiz.de/10009465915
Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...
Persistent link: https://www.econbiz.de/10012136663