This work presents a new statistical distribution, called Qualitative Multinomial Distribution (QMD), able to analyse the relationships between brands and product attributes in determining consumers’ behavioural loyalty. In this study the QMD will be applied to the retail purchases of wine in...

Until nowadays, the studies on consumers? behavioural loyalty allowed the analysis of a brand, category or product attribute at a time. However, it has never been possible to observe and measure the relationships between brands/attributes from a loyalty perspective. Therefore, the paper aims at...

This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of elasticities, and so is an advance on the Dorfman-Steiner theorem...

The prevalence of faulty citations impedes the growth of scientific knowledge. Faulty citations include omissions of relevant papers, incorrect references, and quotation errors that misreport findings. We discuss key studies in these areas. We then examine citations to Estimating nonresponse...

Prior research found that people’s assessments of relative competence predicted the outcome of Senate and Congressional races. We hypothesized that snap judgments of "facial competence" would provide useful forecasts of the popular vote in presidential primaries before the candidates become...

In this exploratory study we investigate whether a brand identified as ?niche? in traditional brand performance metrics (penetration and average purchase frequency) is also ?niche? in metrics representative of brand attribute associations. We assess the level of brand salience (propensity of...

This study examines how buyers of one private label brand (PL) in a product category also buy the private label brands of competing retailers in the same category. The study addresses this question type: Does buying the private label brand Tesco cola heighten or lower the likelihood that a...

Managers are often required to interpret key brand performance measures such as penetration (the proportion of people who bought at least once) and average purchase frequency (number of times the brand is bought in a set period) that are presented according to certain categorisations of the...

This study investigates brand loyalty and other brand performance metrics in the UK sportswear market. It utilises consumer purchase data kindly provided by Taylor Nelson Sofres. The study finds that empirical regularities discovered by Andrew Ehrenberg and colleagues apply to sportswear brands...

Applications of discrete choice experiments to study consumer choice behavior have grown significantly over the past decade. Typically, discrete choice experiment data are analyzed using McFadden’s Multinomial Logit (MNL) model or a more sophisticated extension that relaxes some of MNL’s...